Balance issue

Well, there's a big balance problem with this game

I really like the concept and the ideas but i've played for a month at this wargame and i can't do war unless i pick on new players, which i won't do because i don't want to ruin their game

For every new player it's the same: quick find alliance to have a protection against players not so concerned about ruining other's game, build build build and everytime you think about war, your alliance explains you how ridiculous would be your offense.

I'm more than ok about developping town before army, but you have to do something for new players to not be so useless. I think you should develop economic/trade/market stuffs in priority so they can think about and do something else usefull. It would greatly help peacefull alliances too: they could focus on trading with other alliances, keeping a diplomatic line with others and letting the opportunity of protecting/not attacking the peacefull alliance by interest and not just to be kind

There are many much good ideas but many people quit the game just because they have nothing to do and constantly feel useless(reminder: many videogamer hate feeling useless)

PS: On map, a button to cycle by 10 columns/lines at a time